Tuesday, October 20, 2009

How can online gaming rise from the fall

The sudden recession and emergence of the global economic crisis has brought different industries into a decline of sales and revenues. A lot of companies have suffered losses, and left them to the choice of manpower-cutting increasing the unemployment rate.

Rising from the sudden fall is a big challenge for every affected company and one industry that has been greatly affected is online gaming. Sales have been low on software and consoles, not all patrons of their products still have the purchasing power and demands are getting low. What marketing strategy should they do? Should they decrease price and production and increase promotion? Would there be a win-win solution?

For online gaming, it has been and would be a great struggle to keep players on playing and purchasing their products. One thing that they could do is make a better version, improving the development of online games that they make. Once players would see a great improvement that they could take advantage of from the game, they would surely purchase the product to enjoy online gaming further.

Or they could take the risk of making new games from fresh ideas and the likes. They could probably take the advices or requests from avid gamers who purchase and use their products in a maximum level. From this, they could make a little transition of releasing a new game for a cheaper price before they sell the usual top-selling online games on its usual price.

Another challenge on the online gaming industry is how to lessen the cases of piracy. Piracy has brought a great impact in the loss of sales of these online games developers. Since people have lesser purchasing power, they would prefer cheaper software although it is pirated. Once piracy would lessen, online gaming companies can bounce back from the recession.There are many possible ways to rise online gaming from the economic fall. It would all depend on implementation and promotion, and who is willing to take the risk for change.

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